RCFE Certified

Boutique & Partner-Led

National Reach

Not Generalists.

Senior Living Specialists.

Senior living leadership requires more than general executive recruiting experience. It requires an understanding of operations, resident care, regulatory expectations, culture, and the unique demands placed on leaders in mission-driven organizations.

Real Industry Insight

We specialize exclusively in senior living. Our team understands the operational, clinical, and regulatory dynamics that define success.

Practitioner Perspective

We bring practical senior living experience to every search, helping clients evaluate leaders through an operator-informed lens.

Partner-Led Execution

Every search is led by firm principals, with direct communication, disciplined outreach, and no junior team running your process.

Board & Operator Alignment

We work effectively with both boards and leadership teams, aligning expectations and supporting confident decisions.

We Help You Get Critical Leadership Decisions Right

• Identify candidates who can perform in your specific environment.
• Assess leadership style, cultural alignment, and operational impact.
• Present clear, board-ready evaluations to support confident decisions.
• Secure and onboard leaders who succeed long-term.

1

Discovery

Needs analysis to define the role, success profile, and organizational context.

2

Market Mapping

Targeted research across senior living competitors and leadership networks.

3

Candidate Evaluation

Deep screening, benchmarking, and structured assessment beyond résumés.

4

Finalist Presentation

Board-ready candidate summaries with clear comparisons and insights.

5

Offer & Transition

Guidance through negotiation, acceptance, and onboarding.

Learn More About Our Process

Leadership Roles We Place

✓ Chief Executive Officer (CEO)

✓ Chief Operating Officer (COO)

✓ Vice President of Operations/Sales

✓ Regional Director of Operations/Sales

✓ Executive Director/Administrator

✓ Director of Sales

Independent living, assisted living, memory care, and CCRCs.

A Different Kind of Search Firm

Larger firms often delegate execution.

We don’t.

When you engage LM Hurley & Associates, you work directly with experienced partners who stay involved from start to finish — ensuring accountability, consistency, and results.

About Our Firm