Community-level sales talent that drives occupancy and trust.

LM Hurley & Associates recruits senior living Sales & Marketing Directors, Sales Directors, Community Relations Directors, and community-level sales professionals who can build trust with families, strengthen referral relationships, represent the community well, and help convert inquiries into move-ins.

Titles This Search Supports

Community-level sales and marketing titles vary widely by organization, market, service line, and staffing model. We focus on the actual scope of the role, the sales expectations, the resident population, and the type of person who will succeed in that specific community.

Sales & Marketing Director

Director of Sales and Marketing

Sales Director

Community Relations Director

Director of Community Relations

Where This Role Matters Most

Community sales and marketing searches are especially important when occupancy is under pressure, the sales process needs more discipline, referral relationships need rebuilding, or the community needs a stronger market-facing presence.

Independent Living Communities

Assisted Living Communities

Memory Care Communities

Life Plan Communities & CCRCs

Occupancy-Challenge or Turnaround Environments

What Strong Community Sales Professionals Bring

The strongest senior living sales and marketing professionals combine empathy, urgency, follow-through, referral development, market awareness, and the ability to guide families through an emotional decision.

Family Trust

They build credibility with residents and families during one of the most personal and emotional decisions they will make.

Occupancy Focus

They understand inquiry management, tours, follow-up, conversion, urgency, and the daily discipline required to support move-ins.

Referral Relationships

They develop relationships with hospitals, discharge planners, professionals, referral sources, families, and local influencers.

Market Awareness

They know how to represent the community, understand local competition, and communicate the value of the resident experience.

Team Fit

They work closely with Executive Directors, operations teams, clinical leaders, dining, activities, and frontline staff to deliver on promises.

Community Presence

They become a trusted face of the community and help translate reputation, service, and culture into confidence for prospects.

Common Community Sales Search Challenges

Community sales and marketing searches require careful evaluation of sales discipline, emotional intelligence, follow-through, local market fit, and the ability to succeed in a specific community environment.

Role Variation

Some roles are individual contributor positions, while others supervise a small sales team or carry broader marketing responsibility.

True Sales Ability

Strong candidates must show more than warmth. They need discipline, follow-up, urgency, conversion ability, and measurable occupancy impact.

Community Fit

The right person must fit the community culture, resident population, service line, market position, pricing, and local reputation.

Below-the-Surface Talent

The best community salespeople are often producing results where they are and are not actively responding to job postings.

Related Community Sales Search Experience

Selected examples of senior living sales and marketing searches where occupancy impact, market fit, and direct recruiting mattered.

Community Relations Director Search

A senior living community sales search where resident experience, occupancy impact, and cultural fit were important to success.

View Case Study

Sales & Marketing Director Search

A senior living sales and marketing search focused on occupancy growth, market confidence, and the right community-level fit.