Executive and regional sales leadership that strengthens occupancy and growth.

LM Hurley & Associates recruits Vice Presidents of Sales, Vice Presidents of Sales & Marketing, Regional Vice Presidents of Sales, Regional Directors of Sales, Regional Directors of Marketing, and other multi-site sales leaders who can strengthen occupancy strategy, team performance, referral relationships, and market execution across senior living organizations.

Titles This Search Supports

Executive and regional sales titles vary by organization, portfolio size, service line, and sales structure. We focus on scope, authority, enterprise or regional responsibility, team leadership, and measurable occupancy impact.

Vice President of Sales

Vice President of Sales & Marketing

Regional Vice President of Sales

Regional Director of Sales

Regional Director of Marketing

Regional Sales & Marketing Leader

Multi-Site Sales & Marketing Leader

Where This Role Matters Most

VP and regional sales leadership searches are especially important when organizations need stronger occupancy momentum, clearer sales accountability, improved market positioning, leadership development, or more consistent execution across communities and markets.

Senior Living Organizations with Executive Sales Leadership Needs

Multi-Site Senior Living Operators

Independent Living Portfolios

Assisted Living & Memory Care Portfolios

Life Plan Communities & CCRCs

Growth, Repositioning, or Occupancy-Challenge Environments

What Strong VP & Regional Sales Leaders Bring

The best VP and regional sales leaders combine sales discipline, market insight, team coaching, referral strategy, occupancy accountability, and the ability to translate organizational goals into consistent market- and community-level execution.

Occupancy Strategy

They connect inquiry flow, tours, follow-up, conversion, pricing context, market position, and move-ins to a practical occupancy plan.

Sales Team Leadership

They coach sales teams, set expectations, strengthen accountability, and help community-level salespeople improve performance.

Referral Development

They build systems and relationships that support referral partnerships, professional outreach, and stronger market visibility.

Market Execution

They understand competitive dynamics, local reputation, messaging, value proposition, and how strategy must adapt by market.

Resident & Family Insight

They understand the emotional decision process families experience and help teams sell with empathy, credibility, and urgency.

Executive Alignment

They connect sales strategy with operations, finance, ownership priorities, community leadership, and long-term organizational performance.

Common VP & Regional Sales Leadership Search Challenges

VP and regional sales leadership searches require careful evaluation of true sales impact, executive judgment, coaching ability, portfolio experience, market adaptability, and fit with the organization’s operating model.

Title Variation

Vice President, Regional Vice President, Regional Sales, Regional Marketing, and multi-site titles can reflect very different levels of authority and responsibility.

True Sales Impact

Strong candidates must show more than activity. They need evidence of coaching, conversion improvement, referral development, and occupancy results.

Scope & Portfolio Fit

The right leader must fit the organization’s service mix, geography, sales structure, executive expectations, market conditions, pricing strategy, and culture.

Below-the-Surface Talent

The strongest VP and regional sales leaders are often actively producing results and are not visible through job postings alone.

Related Sales & Marketing Search Experience

Selected examples of senior living sales and marketing searches where occupancy impact, market fit, and direct recruiting mattered.

Community Relations Director Search

A senior living sales search where resident experience, occupancy impact, and cultural fit were important to success.

View Case Study

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A senior living sales and marketing search focused on occupancy growth, market confidence, and the right community-level fit.