Leadership Roles We Place

We place senior living CEOs, Presidents, COOs, Vice Presidents of Operations, senior living Executive Directors, Administrators, Regional Directors, Sales Directors, Sales & Marketing Directors, and Community Relations Directors.

Our work is focused on the leadership roles that most directly shape resident experience, operational performance, culture, occupancy, and long-term organizational stability. We understand that the strongest senior living leaders are often not active job seekers — they are below the surface and must be identified, evaluated, and recruited with judgment, discretion, and industry knowledge.

Partner-Led Boutique

Every search is led by experienced principals.

National Reach

We recruit senior living leaders across markets nationwide.

Senior Living Exclusive

Focused exclusively on leadership talent in senior living.

Why LM Hurley Was Founded

LM Hurley & Associates was founded from a deeply personal understanding of senior living and the responsibility placed on those who lead it.

After helping her parents transition into assisted living while facing Alzheimer’s disease, Lauren Hurley saw firsthand how much leadership matters — not only to an organization, but to residents, families, caregivers, and the culture of care itself.

That experience shaped the firm’s purpose: to help senior living organizations identify leaders with the judgment, empathy, operational strength, and mission alignment needed to serve older adults well.

Why Clients Trust Us

Clients engage LM Hurley when leadership quality matters — when the role requires industry knowledge, discretion, direct recruiting, and a clear understanding of fit.

Senior Living Exclusive

We focus exclusively on senior living, giving us deep networks, sector insight, and a nuanced understanding of your world.

Partner-Led Search

You work directly with our partners. No handoffs. No layers. Just senior professionals invested in your success.

Operator-Informed Perspective

Our real-world operating and governance experience helps us identify leaders who can lead effectively from day one.

Discreet High-Touch Service

We operate with confidentiality and care — earning trust through every conversation and interaction.

Our Leadership

Experienced. Connected. Committed.

LM Hurley & Associates is led by experienced search professionals with senior living focus, direct recruiting discipline, and real-world understanding of the roles clients need to fill.

Lauren Hurley

Founder

Lauren founded LM Hurley & Associates to bring a higher standard to executive search in senior living — one grounded in partnership, discretion, and results. With decades of experience, Lauren is known for her deep sector relationships and ability to identify leaders who drive culture, performance, and growth.

Read Lauren’s Full Bio

Frank Duncan

Partner

Frank brings decades of senior living operating experience to executive search, providing a practical lens that adds value to every engagement. He partners with boards and leadership teams to attract leaders who have the experience, judgment, and empathy to thrive in today’s dynamic environment.

Read Frank’s Full Bio

Our Belief

Senior living leadership is personal.

The right leader does not just shape performance. They shape mission, residents’ lives, teams, culture, and the future of the community. The right leader at the right time creates momentum that lasts.

Let’s build what’s next — together.

If your organization needs a proven senior living leader, let’s talk about the role, the market, and the type of leader who can succeed in your environment.

Clients: Schedule a Consultation